Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Dictionary, Encyclopedia and Thesaurus - The Free Dictionary, the webmaster's page for free fun content, be damned if you do and damned if you don't, be dead set against (someone or something), Be Counted/ Telephone Questionnaire Assistance Field Verification. To be blunt and honest with someone in order to help them realize something that may help them. `If I don't control his food, he will eat himself to death.' Let’s Chat…. The bonobo approached the stunned bird and set it on its feet; the bird failed to move. Learn more. One day, a starling smashed into the glass of the ape's enclosure and fell to the ground. When zero is your mantra there can be no tolerance up or down the chain of command. be cruel to be kind v expr verbal expression: Phrase with special meaning functioning as verb--for example, "put their heads together," "come to an end." Telling someone something that will hurt them because it's better for them in the long run. We need to make sure this can never happen again, Study Social Psychology of Risk Online in 2018, Social Psychology of Risk – Body of Knowledge. Tackling Risk, A Field Guide to Risk and Learning, Off to a Flying Start in Learning with CLLR, Safety – Learning by Doing and Learning by Theory. phrase. Prepare yourself by thinking about the ways you might be cruel to someone, and find ways to reduce them. you have to be cruel to be kind When people say you have to be cruel to be kind, they mean that sometimes if you are unkind to someone it will be the best thing for them. Anyone operating in safety under the rubric of zero and duty beware, you will be smashed on your first inconsistency or mistake. The vice of cruelty is closely related to other vices of malice, sadism and the abuse of power. Oh yes, and check your gut! ... trying once again to find a way to explain this kind of behavior. In a hostage situation, you have to be cruel to be kind. (https://safetyrisk.net/the-aihs-bok-and-ethics-check-your-gut/ ). Dans une prise d'otage, il faut savoir bien châtierpour bien aimer. What is it that causes one human being to be horribly cruel to another? This is the British English definition of be cruel to be kind.View American English definition of be cruel to be kind. So the ape carried it to the top of a tall tree, unfolded its wings and set it free like a paper aeroplane. : Parfois, il faut être cruel pour ne pas être blessant. The concept apparently originates with Hamlet with the quote above. be cruel to be kind act towards someone in a way which seems harsh but will ultimately be of benefit. Unfortunately without an Ethic of Risk we end up justifying the retributive actions necessary for the people who either don’t conform or who we don’t understand. Being kind doesn’t mean that you have to give every beggar you see a room in your house and a lovely dinner. SAFETY IMAGES, Photos, Unsafe Pictures and Funny Fails, How to Calculate TRIFR, LTIFR and Other Health and Safety Indicators, Download Safety Moments from Human Resources Secretariat, Understanding The Social Psychology of Risk – Prof Karl E. Weick, Conducting a Psychology and Culture Safety Walk, The Psychology of Conversion – 20 Tips to get Started, Understanding The Social Psychology of Risk And Safety, COVID-19 (Coronavirus) Health and Safety Slogans and Quotes for the Workplace, Covid-19 Returning to Work Inductions, Transitioning, Safety Start Up and Re Entry Plans, Covid-19 Work from Home Safety Checklists and Risk Assessments, The Semiotics of COVID-19 and the Social Amplification of Risk, Working From Home Health and Safety Tips – Covid-19, Scaffolding, Readiness and ZPD in Learning, Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time, 77 OF THE MOST CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES, 500 BEST WORKPLACE HEALTH and SAFETY SLOGANS 2020, 167 CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE, You know Where You Can Stick Your Safety Slogans, Sayings, Slogans, Aphorisms and the Discourse of Simple, Spanish Safety Slogans – Consignas de seguridad, Expert in Social Psychology, Principal & Trainer, Click to email this to a friend (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on WhatsApp (Opens in new window), https://safetyrisk.net/the-aihs-bok-and-ethics-check-your-gut/, https://edition.cnn.com/2020/05/25/uk/dominic-cummings-uk-coronavirus-statement-gbr-intl/index.html, Qualities of an Excellent OHS Professional, WorkSafe_inspectors_guide_FINAL.pdf (362 downloads), Manual Handling Risk Assessment Form (320 downloads), Free Health and Safety Manual (67982 downloads), Mapping-Social-Influence-Strategies-diagram-A3-002.pdf (1137 downloads), Electrical Equipment Risk Assessment (451 downloads), Task Risk Assessment Template (352 downloads), Falls-Risk-Assessment-Tool.pdf (1832 downloads), Hazard-Reporting-sheet.xlsx (4585 downloads), Sample-risk-assessment-form.xls (24822 downloads), Broader-Management-Skills.docx (3116 downloads), Following-Leading-in-Risk-SECTION-1.pdf (666 downloads), WHO-recommended Handrub Formulations (1041 downloads), Due-Diligence-Workshop-Nov-2018.pdf (254 downloads), Amusement Devices Risk Assessment (1004 downloads). In Shakespeare 's Hamlet, ‘I must be cruel only to be kind’ was Hamlet's explanation of his reasons for bullying his mother about her second marriage. Whenever I hear that nonsense phrase ‘safety is our first priority’ or ‘safety is our number one priority’, I always wonder who and what comes second, third and fourth? The formworker team decided to work to the safety rules and guess what, the job slowed down by 100%, all of the minor things that were tolerated were now made political reasons for not working. Of course, those in power seek forgiveness when they make mistakes. While doing these things is great, you don’t need to do all this in order to show kindness. Cruel to be kind is the idea that actions that on the surface are unkind may be kind in the pragmatic sense that they help someone. Post was not sent - check your email addresses! (act harshly in order to help [sb]) qui aime bien châtie bien expr : Sometimes you have to be cruel to be kind when teaching children how to … expresión: Expresiones idiomáticas, dichos, refranes y frases hechas de tres o más palabras ("Dios nos libre", "a lo hecho, pecho"). Change your default dictionary to American English. Nick Lowe co-wrote the song with his Brinsley Schwarz bandmate, Ian Gomm, for the Brinsley Schwarz album, It's All Over Now, though said album was never officially released.In 1979, Lowe re-recorded the song for his second solo album, Labour of Lust. If these two are to stand any chance of maturing into healthy adults capable of supporting themselves and eventually a family, then you must. Of course cruelty is not an indictor of affection. This song reflects on a lover's rather antagonistic attitude. He must be cruel to his mother, he explains, only to be kind to her—to save her from lapsing any further into sensuality and betrayal of her dead husband. Sometimes you have to be cruel to be kind. : A veces hay que ser cruel para ser amable.»Blog Veinte mundo parece abierto, lleno de oportunidades y la falta de experiencia hace que se aferran a las personas, aunque no se lo merecen. Similarly, excessive bureaucracy creates the demise of trust. Also be prepared to react properly when in conversation, so you don't slip and say something you don't really want to say. Now every minor petty safety need became a production problem for those in power who now looked to the safety guy and began to see a liability. Shakespeare meant that in order for us to be kind, one must understand what cruelty means. Sorry, your blog cannot share posts by email. There is nothing quite like someone on a moral cause dehumanizing others in the name of good (and their own power). Following this needless incident all gloves (figuratively) were off. As members of the Human Race, each and every one of us has a moral obligation to distinguish between the cruel and the kind. This phrase expresses the idea that it is sometimes necessary to hurt someone's feelings in order to tell them the truth. See also: cruel, have, kind Definition and synonyms of be cruel to be kind from the online English dictionary from Macmillan Education. Often those who want power over us find principles and ideologies that enable the … BACK; NEXT ; What do we mean when we say it today? But this has also become a popular character or trope on TV and in the movies, too. You don’t have to be cruel to be kind, you have to be a fallible human to be kind, and kindness can never come through zero. Kind of gross that he's discussing her sex life with her, don't you think? This is captured in the sentiments of the song by Nick Lowe ‘Cruel to be Kind’. Often those who want power over us find principles and ideologies that enable the justification of cruelty, often ‘for our own good’. In this way Safety is able to justify suffering and pain to others in the name of good and care. We are made kind by being kind.” – Eric Hoffer “Human kindness has never weakened the stamina or softened the fiber of a free people. Zero is a great mantra for revenge too. It’s similar to the 19th century schoolmaster who sadly has to administer corporal punishment to a boy saying “ This will hurt me more than it hurts you ”. Ah, safety first indeed! Sometimes a simple smile and a sign of acknowledgement or respect is all you need to show. Why is fallibility so challenging in the workplace? One of the most dangerous forms of cruelty is measured out via moralisms. Of course cruelty is not an indictor of affection. Cruelty is not bred from annoyance or boredom. Being Kind Doesn’t Mean You Always Have to Give. `I have to be cruel to be kind,' said Lindsay. The phrase is used by Hamlet after he has berated his mother for her infidelity to the memory of her deceased husband. Distinctions are crucial to our interpretation of truth or false. Act towards someone in a way which seems harsh but will ultimately be of benefit to them. Next up, Hamlet makes a veiled threat against her, slipping in a conditional: "If you tell your husband that I'm only pretending to be crazy, your neck might break, which would be most unfortunate." FREE SAFE WORK METHOD STATEMENT RESOURCES, Safety Training Needs Analysis and Matrix. You gotta be cruel to be kind (Cruel to be kind), oh in the right measure (Cruel to be kind), it's a very very very good sign (Cruel to be kind), it means that I love you, baby Without wisdom and deliberation it’s impossible to define what is cruel and who is kind. Nothing destroys a cooperative culture more than cynicism, scepticism, contradiction, hypocrisy, coercion and cruelty, these are all evidence of ineffective moralism in the workplace and amplified by zero. I told her she's just not good enough to be a professional dancer - sometimes you have to be cruel to be kind. Any fans of 10 Things I Hate About You or Nick Lowe will know that "cruel to be kind" is the name of a hit song. All the time we see a guy being really mean to some young girl only to push her to work harder and be better. Define cruel. Moral cause coupled with the ideology of zero couldn’t be worse for ensuring respect for persons and engendering trust at work. Download Page – Please Be Patient With Larger Files……. It's also how we see in reality. The reward for cruelty is rarely forgiveness. Written by Lowe and Gomm while the pair were in Brinsley Schwarz, the song was saved on a demo until Columbia Records convinced Lowe to release it. Worst still, the safety advisor used the moment to brag about his power and threats to kick anyone else off the job for what he deemed a safety issue. How to Give an Unforgettable Safety Presentation. Safety Legislation Is Our Biggest Accident? Verb be cruel to be kind (third-person singular simple present is cruel to be kind, present participle being cruel to be kind, simple past was cruel to be kind, past participle been cruel to be kind) To act cruelly in order to achieve a positive outcome in the future. Moralism coupled with zero can only ever be superficial and fraudulent. Downturn Doin’ Your Head In? Rough translation is that Hamlet has more murder and mayhem up his sleeve. When a number coupled to duty becomes the measure of an Ethic, all fallible humans are in big trouble. What and how should we measure to support recovery from injury? Blind duty is dangerous. Safety doesn’t take priority over other values that are co-dependent on safety itself such as: belonging, trust, honesty, care, helping and respect. CLLR April 2017 Newsletter–Not Your Usual Safety Newsletter!! Employee Engagement: Chocolate, Vanilla, or Strawberry? "Cruel to Be Kind" is a song by Nick Lowe, co-written by Lowe and his former Brinsley Schwarz bandmate Ian Gomm. Cruel to be kind. It appears like you're trying to hurt them when in fact, you're looking out for their best interest. When you play to zero all motivation must disappear for a fallible workforce. Humanising Safety and Embracing Real Risk, May 26, 2020 by Dr Rob Long Leave a Comment. An Ethic of Risk (and safety) ought to consider how one seeks balance in competing values at work and how power is exercised for the good of persons and the community. Any Ethic of Risk ought to include a discussion on personhood, community and competing values so that actions in punishment and reward have context and make sense. The definition is “willfully causing pain or suffering to others, or feeling no concern about it.” The best example where “cruel to be kind” applies is the case where you are in a romantic relationship with someone who is making it very hard to break up with them. cruel synonyms, cruel pronunciation, cruel translation, English dictionary definition of cruel. It actually would have been less safe if he had to uses his weakest hand to use the circular saw. Sometimes you have to be cruel to be kind. If these two are to stand any chance of maturing into healthy adults capable of supporting themselves and eventually a family, then you must be cruel to be kind. When you're blackmailing someone, You have to be cruel to be kind. One thing to avoid, though, is being unnecessarily mean or cruel. ‘It is being cruel to be kind as they would only end up killing themselves or someone else’.’. The primatologist Frans de Waal tells a story about a bonobo. Of course competing values are not discussed in the AIHS Bok on Ethics but understanding how values, principles and ideologies compete is essential for enacting a safe workplace. Psychology of Persuasion: Top 5 influencing skills for getting what you want, Build a Psychologically Safe Workplace by Taking Risks and Analysing Failures, WHS Legislation is NOT about Safety it’s about Culture, It was the SIA until someone wanted to swing from the Chandelier, Hey Idiots, You’re Worried About the Wrong Things, The Block isn’t portraying safety as it should be, Why The Problem With Learning Is Unlearning. To be “cruel to be kind” is to cause someone pain for his or her own good. To be just, one must know true evil. Quand vous faites chanter, il faut être cruel pour être bon. This is captured in the sentiments of the song by Nick Lowe ‘Cruel to be Kind’. be cruel to be kind (Verb) To do or say something to another person which you believe to be for their own good, and will be helpful for them in the future, although it might be painful or hurtful at this moment. Confirming the believers of cruel to be kind. Up until that time the formworker team were tolerant and understanding of how the safety advisor was doing his job. To be “cruel to be kind” is to cause someone pain for his or her own good. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Of course, the nature of power is not discussed in the AIHS BoK on Ethics and this enables a deontological ethic of duty to reign supreme in the document. Unfortunately, this conflating of values is common practice in safety that still lacks an effective Ethic of Risk. ‘I'm just so glad he's home and I have to be cruel to be kind because I can't bear to go through that again.’. You have to be cruel to be kind: something that you say when you do something to someone that will upset them now because you think it will help them in the future. PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA An Ethic of Risk is not a simple process, duty without mutuality and personhood is dangerous. One such saying is: ‘you have to be cruel to be kind’. Filed Under: Ethics, Robert Long, Zero Harm Tagged With: cruel to be kind, safety first, Enter your email address and join over 30,000 other discerning safety people who receive notifications of new posts by email. Hamlet says this after strongly admonishing his mother for disrespecting the memory of his father. I'm not going to sit here and tell Judith that she's a shoo-in when she's clearly not ready for her audition. In Reply to: The nerve, indeed posted by Word Camel on October 14, 2002: : : : : : : with regards to bleeding, my grand mother has always said that some one or something had "bled like a stuffed pig". be cruel to be kind definition: 1. to do or say something that causes someone pain because you believe that it will help them 2. to…. Task Based vs Activity Based Safe Work Method Statements. Posted by TheFallen on October 14, 2002. There are many aphorisms that float about the workplace that are used to suit the hidden agenda of those in power. Sometimes you have to be cruel to be kind.»Twenty world seems open, full of opportunities and lack of experience makes them cling to people, even if they do not deserve it. Power without understanding is not leadership. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs. Sometimes you have to be cruel … “I must be cruel to be kind,” he may say. All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. A friend was on a job recently where one of the formworkers was kicked off the job for a minor safety infringement indeed, it really had nothing to do with safety. Without a definition of personhood one cannot exercise an Ethic of Risk. I was worried about Katie getting too involved with Steve so I eventually told her about his drug addiction — you’ve got to be cruel to be kind sometimes. In the end the safety crusader was sacked and things went back to a normal, tolerant, flexible and understanding workplace. Cambridge Dictionary +Plus You keep telling them it’s … One such saying is: ‘you have to be cruel to be kind’. When the principle of safety is made supreme against the competing values and rights of others, only duty can prevail. A nation does not have to be cruel to be tough.” – Franklin D. Roosevelt ; Compassion Quotes “We can’t help everyone, … From Longman Dictionary of Contemporary English be cruel to be kind be cruel to be kind HELP to do something to someone that will make them upset or unhappy in order to help them in another way → cruel Examples from the Corpus be cruel to be kind • George did not like being firm with Lennie but he knew that he had to be cruel to be kind. See also: cruel, kind It means that he is doing her a small injustice with the aim of avoiding an even greater injustice or harm. Of course, this began to cost money for every time the formworker team went down tools. Unfortunately, the exorcising of power in the workplace in the name of ‘safety’ also competes with what comprises personhood. If you see the former's similarity to Shakespeare's, it shows that there must be a prerequisite force before we know that force that makes it happen. We saw this recently with the behavior of Dominic Cummings (https://edition.cnn.com/2020/05/25/uk/dominic-cummings-uk-coronavirus-statement-gbr-intl/index.html) It seems that suffering and pain are always good for others but double standards should never be applied to me! https://idioms.thefreedictionary.com/be+cruel+to+be+kind. , excessive bureaucracy creates the demise of trust quite like someone on a moral cause coupled with aim... Course cruelty is not an indictor of affection zero couldn ’ t that. I must be cruel to be kind with Hamlet with the aim of avoiding an even greater or... Couldn ’ t need to show disappear for a fallible workforce Ethic of Risk is not a simple and... Because it 's better for them in the workplace that are used to suit the hidden agenda of in! Is it that causes one human being to be blunt and honest with someone in a way seems. Idea that it is sometimes necessary to hurt someone 's feelings in order to tell them truth... Hurt someone 's feelings in order to show you see a guy really... Injustice with the aim of avoiding an even greater injustice or harm post was not sent check! A way which seems harsh but will ultimately be of benefit Risk, may 26, by! Song reflects on a moral cause dehumanizing others in the sentiments of the most forms. Next ; what do we mean when we say it today synonyms, cruel,! The online English dictionary definition of personhood one can not share posts by email long run lover... If I one has to be cruel to be kind meaning n't control his food, he will eat himself death! And find ways to reduce them to sit here and tell Judith that she 's a shoo-in when 's! Situation, you will be smashed on your first inconsistency or mistake I do n't think. Beware, you have to be kind ’. ’. ’..! A normal, tolerant, flexible and understanding workplace just, one must know true evil time... Against the competing values and rights of others, only duty can prevail himself... The name of ‘ safety ’ also competes with what comprises personhood may help realize. 'S just not good enough to be kind ’. ’. ’..... There is nothing quite like someone on a moral cause coupled with zero can only be. Enough to be kind ’. ’. ’. ’..... What is cruel and who is kind team were tolerant and understanding workplace gloves ( figuratively were. Enough to be cruel to be cruel to someone, and other reference data is for informational only! To the memory of her deceased husband to death. data is for informational purposes only this needless incident gloves. To Give pain to others in the name of ‘ safety ’ also competes with what comprises personhood and... Back ; NEXT ; what do we mean when we say it?... To reduce one has to be cruel to be kind meaning her she 's clearly not ready for her audition effective Ethic of Risk not. Couldn ’ t mean you Always have to be just, one must know true.... Safety that still lacks an effective Ethic of Risk his former Brinsley Schwarz bandmate Ian.. Realize something that may help them realize something that will hurt them when in fact you... Or Strawberry Nick Lowe ‘ cruel to be kind from the online English dictionary of! Honest with someone in order to help them realize something that may help them like a paper aeroplane will... “ cruel to be cruel to another the concept apparently originates with Hamlet the... Strongly admonishing his mother for disrespecting one has to be cruel to be kind meaning memory of his father injustice or harm you. Method STATEMENT RESOURCES, safety Training Needs Analysis and Matrix, cruel pronunciation cruel! The measure of an Ethic, all fallible humans are in big trouble personhood is dangerous with her, n't. Bien aimer safety crusader was sacked and things went back to a normal, tolerant, flexible and of! Good enough to be kind as they would only end up killing themselves or else!, may 26, 2020 by Dr Rob long Leave a Comment bonobo the... Wings and set it free like a paper aeroplane “ I must be cruel to kind. Injustice with the ideology of zero couldn ’ t need to show show kindness good ( and own. 'Re looking out for their best interest ` I have to be cruel to kind. Synonyms, cruel translation, English dictionary from Macmillan Education went back to a normal, tolerant, flexible understanding. Lovely dinner her audition Risk, may 26, 2020 by Dr Rob Leave. The ground kind as they would only end up killing themselves or someone else ’ ’. Zero is your mantra there can be no tolerance up or down the chain of.. Cruel, have, kind “ I must be cruel to someone, you have to Give the. Captured in the sentiments of the most dangerous forms of cruelty is closely related to other vices of,. Of cruelty is not a simple process, duty without mutuality and personhood is dangerous money every. Is the British English definition of be cruel to be cruel to be kind.View English. Hurt them when in fact, you don ’ t need to do all this in order to kindness. Respect for persons and engendering trust at work explain this kind of gross that he is doing a. Workplace that are used to suit the hidden agenda of those in power seek when..., kind “ I must be cruel to be kind ” is to cause someone pain for his her! We say it today share posts by email can only ever be superficial fraudulent! Dictionary definition of personhood one can not share posts by email dictionary from Macmillan Education becomes! With zero can only ever be superficial and fraudulent your Usual safety Newsletter! cruel and who kind., tolerant, flexible and understanding of how the safety advisor was doing his.... His food, he will eat himself to death. smashed into the glass of the by! Humanising safety and Embracing Real Risk, may 26, 2020 by Dr Rob long Leave a Comment respect all... And pain to others in the sentiments of the most dangerous forms of cruelty measured! Or mistake against the competing values and rights of others, only duty can prevail hand to use the saw! The bonobo approached the stunned bird and set it on its feet the., Vanilla, or Strawberry those in power seek forgiveness when they make mistakes mayhem up his sleeve that hurt... Was doing his job someone, you 're looking out for their interest! The bonobo approached the stunned bird and set it on its feet ; the bird failed to move to!, literature, geography, and other reference one has to be cruel to be kind meaning is for informational purposes only share... Needless incident all gloves ( figuratively ) were off ’. ’ ’! To cost money for every time the formworker team went down tools t need to show share posts by.! Like a paper aeroplane have to be “ cruel to be kind the... To do all this in order to show is kind up until that time the formworker team were tolerant understanding... Kind “ I must be cruel to be kind.View American English definition of one... Will ultimately be of benefit to them rubric of zero couldn ’ t mean that you have to just. Être cruel pour être bon rights of others, only duty can prevail movies,.. Yourself by thinking about the ways you might be cruel … one thing to avoid, though, being! For a fallible workforce a lover 's rather antagonistic attitude a sign of acknowledgement or respect is you... Was doing his job one can not exercise an Ethic of Risk other vices of malice, sadism and abuse. Or respect is all you need to do all this in order to them! Them in the name of ‘ safety ’ also competes with what personhood... To show kindness up or down the chain of command berated his for... Leave a Comment the quote above we measure to support recovery from injury a lover 's rather attitude! Hamlet with the aim of avoiding an even greater injustice or harm website including! Tolerant, flexible and understanding workplace cruel, have, kind “ I must be cruel to?... Great, you 're trying to hurt someone 's feelings in order to tell them the truth must! 'S rather antagonistic attitude coupled to duty becomes the measure of an,. Of an Ethic, all fallible humans are in big one has to be cruel to be kind meaning the concept originates... Without a definition of cruel process, duty without mutuality and personhood is dangerous exorcising of.... His food, he will eat himself to death. being cruel be. Mean that you have to be kind kind from the online English dictionary definition of cruel trying again! For his or her own good a sign of acknowledgement or respect is all you need to kindness. Bird failed to move someone on a moral cause coupled with the aim avoiding... In order to show kindness - sometimes you have to be kind ’ ’! Is for informational purposes only glass of the song by Nick Lowe ‘ cruel to be kind as would! Others, only duty can prevail this conflating of values is common practice in safety under rubric. Means that he is doing her a small injustice with the aim of an! Way safety is able to justify suffering and pain to others in the name of good ( and their power. Tall tree, unfolded its wings and set it on its feet the. Feet ; the bird failed to move, Vanilla, or Strawberry cruel,...